Performance Marketing Manager

About this role

Job description for Performance Marketer @Spardha School Of Music About the Role: We are looking for a Creative-First Performance Marketing Manager who can drive growth by combining data + creative intuition. This role is not just about running ads, and hence we're not looking for just another media buyer or a generic creative strategist. It's about: Understanding what makes a creative convert Turning insights into winning ad concepts Working with creators, influencers, and internal teams to scale what works Key Responsibilities Daily Performance Tracking & Optimization Monitor Meta & Google ad accounts daily Track key metrics: CPL, CTR, conversion rate, Unqualified %, lead quality Identify: What creatives are scaling What is fatiguing What needs to be killed immediately Maintain structured trackers and review performance everyday Creative Strategy (Core of the Role) Analyze winning vs losing creatives across categories Identify patterns like: What type of creators work What hooks work (aspirational vs outcome-driven) What formats work Continuously: Generate new creative hypotheses Brief internal teams Suggest iterations on existing ads Creative Experimentation & Testing Launch and manage structured experiments: New formats (UGC, reels, VO ads, Influencer and partnership ads) New audience types New messaging angles Rapid testing mindset: Kill losers fast Scale winners aggressively The role requires cross-functional collaboration and hence you will be working closely with the Internal creative team, video editors, designers etc. What We’re Looking For 1–5 years in performance marketing (Meta mandatory, Google preferred) Strong understanding of: Ad metrics & funnels (should be proficient with basic data analytics) Creative performance (not just media buying) Experience working with: Video creatives, UGC / influencer content Why This Role is Exciting Direct impact on revenue High ownership of creative direction Opportunity to build a creator-led growth engine Work at the intersection of: Content Psychology Performance marketing

Key Responsibilities

• Daily Ad Account Optimization
• Performance Metric Tracking
• Creative Performance Analysis
• New Creative Hypotheses
• Creative Brief Development

Requirements

Must have

• 1–5 years of experience